This week, Citigroup added one more blog to the universe. It includes video interviews with Citi executives in charge of things like risk, mortgages and credit cards. CEO Vikram Pandit even delivers his own message, and something akin to an apology:
"When you look at Citi and what we've been through in the past year, it's clear we made some mistakes coming into this environment and we have to acknowledge that and take responsibility for what we didn't do correctly. It all starts by making sure you take responsibility for what you went into and take responsibility for how you are goin' to get Citi out of this."
Pandit also makes this statement:
"At the heart of it, we are a bank, not a financial supermarket. We are a bank."
So far, the financial supermarket's site is pretty light on comments. Perhaps they're getting lots of them, but they aren't fit to publish. Or maybe no one knows about it yet. There a few comments like "I love the blog!" And a couple of people have asked questions. Then there's this comment:
Is this a comedy site or just a little tongue in cheek?
As a business prof, I want to thank Citi for providing an unlimited amount of class material, mostly on how not to manage a company.
Well, they asked for it. The site is pretty typical corporate stuff, but at least they're not hiding from the public. Fire away!