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How can the WNBA maximize this moment?

May 14, 2024
Superstar rookies Caitlin Clark, Angel Reese and Kamila Cardoso bring a new wave of fans and media attention to the professional game — and now the WNBA's challenge is making it last.
Star players like Caitlin Clark don't hang around forever, so the WNBA is now tasked with getting new fans invested in teams, storylines and the league as a whole.
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