Vintage "Star Wars" merch skyrockets in value

Feb 2, 2024
It may have all started in a galaxy far, far way, but buying and selling vintage "Star Wars" merchandise is now a huge and growing market, worth millions of dollars.
"Star Wars" holds the Guinness World Record for the most successful film merchandising franchise in history.
Ollie Millington/Getty Images

There's a reason behind the scant merchandising of Baby Yoda

Dec 24, 2019
What Child is this? It was very un-Disney to leave the wee green one off store shelves this holiday season. Strategists explain why.
Disney has some basic Baby Yoda merchandise on its online store, like T-shirts and phone cases.
Katherine Wiles/Marketplace, screenshots via shopDisney