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There's a reason behind the scant merchandising of Baby Yoda

by Nova Safo

Dec 24, 2019

What Child is this? It was very un-Disney to leave the wee green one off store shelves this holiday season. Strategists explain why.

Disney has some basic Baby Yoda merchandise on its online store, like T-shirts and phone cases.

Katherine Wiles/Marketplace, screenshots via shopDisney

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