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Marketplace Morning Report

Political ads en español: more than simple translations

by Andy Uhler Oct 31, 2018
Campaigns are trying to engage the growing Hispanic voting bloc through ads in Spanish.
Sen. Ted Cruz (R-TX), left, and Rep. Beto O'Rourke (D-TX) shake hands after a debate at Southern Methodist University in Dallas in September. Both candidates for the Texas Senate seat have ads in English and Spanish. 
Photo by Tom Fox-Pool/Getty Images

Political ads en español: more than simple translations

by Andy Uhler Oct 31, 2018
Campaigns are trying to engage the growing Hispanic voting bloc through ads in Spanish.
Sen. Ted Cruz (R-TX), left, and Rep. Beto O'Rourke (D-TX) shake hands after a debate at Southern Methodist University in Dallas in September. Both candidates for the Texas Senate seat have ads in English and Spanish. 
Photo by Tom Fox-Pool/Getty Images

Univision plans its IPO

by Adriene Hill Jul 2, 2015
US's biggest Spanish-language broadcaster is at the top of its game, experts say.

Why you might seeing English subtitles on Spanish-lanuguage TV ads

by Sally Herships Jul 11, 2014
Some advertisers are using the World Cup to experiment with bilingual ads on English networks.

Obamacare faces another delay: En español

by Dan Gorenstein Sep 26, 2013
The Spanish version of the main health care exchange website won’t be up and running for a few weeks.