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PR emails are a given in the publicity business, but do they really work?

Nov 29, 2022
Slate writer Dan Kois said "yes" to most of the publicity emails he got in a single day. In return, he got a firsthand look at how the publicity business works.
"I get a lot of PR emails every day," said Slate writer Dan Kois. "You know, over 100 just sort of roll in."
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After the grounding of its 737 planes, can Boeing's messaging convince flyers?

Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke to Felicia Miller, professor of marketing at Marquette University, about the company’s PR strategy. Click […]
A LEAP engine is pictured on the first Boeing 737 MAX airliner is pictured at the company's manufacturing plant, on Dec. 8, 2015, in Renton, Washington.
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