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Apparel brands turn to #curvy influencers to court online shoppers

Jan 26, 2024
In the increasingly online women’s apparel market, mid-size and plus-size influencers play a critical role in steering retail dollars toward brands.
Gregg DeGuire/Getty Images for Ryllace

The growing push for size inclusivity in fashion faces some obstacles

Jun 28, 2022
"Plus-size women make up more than half the market, and yet, plus-size clothes only make up 19% of all apparel on the market," says Elizabeth Segran, senior staff writer at Fast Company.
Sixty-eight percent of American women wear a size 14 or larger, according to a 2016 estimate.
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Paying more for plus-size clothes? Experts poke holes in the policy

Jun 2, 2022
Retailers are emerging from a tough period. Embracing inclusive sizes at the same price is one way to reach more women.
Sixty-eight percent of American women wear a size 14 or larger, according to a 2016 estimate.
MesquitaFMS/Getty Images

People are "begging" for plus-size fashion

The change in the market has been driven by the community, writer Ashley C. Ford says.
A view of the crowd during the Glamour x Lane Bryant Collection Launch at Lane Bryant in New York City in 2016.
Bryan Bedder/Getty Images for Glamour