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College stars' name and image deals vs. the health of athletic departments

Mar 15, 2023
The channeling of NIL cash to athletes poses a risk to athletic department funding. Author Bruce Schoenfeld explains.
As March Madness rolls around, author Bruce Schoenfeld discusses how NIL deals are affecting funding for college athletic departments.
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How close are college athletes to getting a cut of media revenue?

Aug 26, 2022
Now that the NCAA allows players to make money off their name, image and likeness, attention is turning to revenue from media deals.
Eventually, schools that earn a lot of money from football — like the University of Texas — may have to put athletes on their payrolls. 
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