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David Stern, NBA commissioner, leaves a lasting legacy in the sports business world

Jan 2, 2020
Stern died of complications stemming from a brain hemorrhage he suffered on Dec. 12.
Michael Jordan (R) of the Chicago Bulls shakes hands with NBA Commissioner David Stern as he is presented with his 1997 NBA Championship ring prior to the 01 November game against the Philadelphia 76'ers, at the United Center in Chicago, IL.
VINCENT LAFORET/AFP via Getty Images

For NBA stars, branding goes beyond the court

Jun 22, 2017
Nowadays, how good you are on the court is only one factor in your earning potential as a star athlete.
NBA Prospect Lonzo Ball speaks with the media after a workout with the Los Angeles Lakers at Toyota Sports Center on June 7 in El Segundo, California.
Sean M. Haffey/Getty Images

Michael Jordan defends his name against Chinese company

Feb 24, 2012
Basketball star Michael Jordan is suing a Chinese company that makes sportswear. He says Qiodan is using his name without permission, and has filed suit in a Chinese court.

Best-Ever Super Bowl Ads: Jordan/Bird McDonald's

Jan 26, 2011
I like it because of all the crazy shots. Check out other Super Bowl ads that the Marketplace staff picked here.