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The way of water: Running a business on the banks of the Wisconsin River

Apr 17, 2023
As seasonal businesses focus on inflation and new hires for the summer, the shadow of a possible recession looms in the background.
"In general, people will continue to recreate even during a recession," said Scott Teuber of Wisconsin River Outings.
courtesy Scott Teuber

2019 was a good year for the outdoor economy. What about 2020?

Nov 13, 2020
Businesses that sell outdoor gear, from bikes to kayaks, have been doing well in the pandemic, but other parts of the outdoor recreation economy have struggled.
Kayakers paddle their way along Barton Creek in Austin, Texas, in May. The outdoor economy made up just over 2% of GDP in 2019.
Tom Pennington/Getty Images