Over 40 million Americans with some form of hearing loss could benefit from the ease of buying a hearing aid at their local pharmacy.
The hope is that over-the-counter sales could make the devices more affordable to millions of Americans who would benefit from them.
Just 14% of the 48 million Americans with hearing loss use them, partly because of cost. Biden wants to speed up efforts for over-the-counter sales.
Experts say there will be an eventual convergence of the two.