Why are perfume commercials so weird? 

Dec 1, 2023
They’re often surreal or provocative. Occasionally kinda now, kinda wow.
Perfume sells you a fantasy.
Miguel Medina/AFP via Getty Images

Chanel launches its first big fragrance in 15 years

Sep 22, 2017
The long gap is part of the perfume-making process. But it's also a business strategy.
A perfume flask of 'Chanel N°5', created in 1921, is displayed as part of the exhibition 'N°5 culture Chanel' referring to French fashion designer Coco Chanel (1883-1971) at the Palais de Tokyo art museum in Paris