❗Let's close the gap: We still need your help to raise $40,000 by April 1. Donate now

Nonalcoholic drink sales grow beyond just Dry January

Jan 3, 2024
As new generations of drinkers prioritize well-being, more brewers are providing nonalcoholic beer offerings.
A brand representative pours a sample of nonalcoholic gin at the 2023 Bar & Restaurant Expo in Las Vegas.
Bryan Steffy/Getty Images for Nightclub & Bar Media Group

It's no longer just "dry January" – sales of nonalcoholic beverages skyrocket

Jan 18, 2022
Much of the boost has to do with wellness, but it also has to do with cost.
Sales of nonalcoholic beverages have spiked as people are becoming more health- and cost-conscious.
Koen Van Weel/ANP/AFP via Getty Images