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Marketplace Morning Report

Comic-Con turns 50

Jul 19, 2019

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Marketplace

Levi's are about to return to the stock market

by Renata Sago Feb 13, 2019
The iconic jeans and fashion brand is planning its second IPO after going private in 1985.
Sean Gallup/Getty Images
My Economy

The jean jacket startup aimed at Latina millennials

by Sean McHenry Jul 25, 2018
Patty Delgado started with $500, working from her parents' couch.
Patty Delgado, founder of Hija de tu Madre, poses next to her signature denim jackets in her Los Angeles showroom.
Courtesy of Patty Delgado
NAFTA Explained

In Columbus, Georgia, textile mills adapt to survive

by Kai Ryssdal and Daisy Palacios May 29, 2018
This "textile town" looks different after NAFTA.
The warehouse where DNA Textile's final rolls of denim are stored. Some of its longtime denim customers included Levi’s, Wrangler, Gap, Old Navy, Abercrombie & Fitch and  True Religion.
Daisy Palacios/Marketplace

Denim makers are making jeans stretchier to get in on the athleisure market

by Andy Uhler Aug 1, 2017
Jean sales dropped 4.5 percent in 2014 and 3.4 percent in 2015 but are on the upswing this year, thanks, in part, to stretchier fabrics.
“Comfort is a key attribute that consumers are looking for in their denim jeans," said Kara Nicholas, vice president of product design and marketing at Cone Denim.
Carsten Koall/Getty Images

Something new from something blue

by Jenny Ament Jan 2, 2015
Turning your dad's jeans into profit.

Levi's launches 'trashy' line of jeans

by Adriene Hill Oct 16, 2012
Wearing the new jeans, made with 20 percent recycled plastic bottles, may say as much about your commitment to the environment as your taste in fashion.