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Why the messaging around "Bidenomics" might not be working

President Joe Biden wants to highlight the strong U.S. economy. But the headline numbers don't necessarily reflect day-to-day life.
When the Biden administration celebrates headline job growth or wage data, it runs the risk of alienating voters whose experiences don't align, says Karen Petrou of Federal Financial Analytics. For instance, almost two-thirds of Americans are living paycheck to paycheck.
Andrew Caballero-Reynolds/AFP via Getty Images

To make its economic pitch to voters, the Biden administration puts a spin on a familiar term

Jun 28, 2023
"Bidenomics" is a brand identity the campaign hopes Americans will associate with good things.
President Joe Biden speaking in Chicago, where he branded his economic agenda "Bidenomics."
Andrew Caballero-Reynolds/AFP via Getty Images