Segments From this episode
You only need to open your mail to see how complicated businesses can word documents. Here are some examples of complicated language simplified, and add your own.
A lot of communication is hopelessly confusing. Annetta Cheek, director of the Center for Plain Language, talks with Kai Ryssdal about the how the nonprofit started and who the worst offenders are in corporate America.
A new report says monthly sales of previously occupied homes increased 6.8%. With government tax credits about to expire, this may be the last good news the housing market gets for a while. Mitchell Hartman reports.
Twenty-five years ago Coca-Cola launched a sweeter Coke as a direct challenge to Pepsi, but its launch was a disaster. BevNET.com President John Craven talks with Kai Ryssdal about whether corporate America has learned its lesson and if it's easier now to launch new products.
With more than 2 million citizens of Indian extraction, there have been increasing complaints from lower caste Dalits about discrimination. A new law addresses the problem. Stephen Beard reports.
Marketplace for Thursday, April 22, 2010