According to numbers from Google Research, 70 percent of teenage YouTube subscribers say they relate to online creators more than traditional celebrities. The research firm L2 says 70 percent of companies use influencers for marketing. That often means deals with social media stars, who fill their fun-looking social feeds with brokered brand placements. As part of our series on the creator economy, Marketplace Tech host Molly Wood talked to Troy Solomon, who has more than 45,000 Instagram followers for his verified account A Bear Named Troy. Solomon has built a niche as a plus-sized, gender-bending model. The following is an edited transcript of their conversation.
Molly Wood: Do you consider yourself an influencer?