Behind every name for a business, product or prescription drug is someone writing hundreds of possible names. Lieba Golden-Koulendros has made a career out it.

This past spring, Eric Bauer bought the Turner Hat Company, but looming tariffs have thrown a wrench in his plans for the company in 2025.

At 55, Michelle McKenney Jones retired from a 31-year career in corporate human resources and is pursuing her passion for higher education.

Cindy Fletcher Holden would hang upside-down while painting on boats. Her work evolved to beautifying walls in homes and on public spaces.

Sisters Stevi Bell and Amanda Calhoun of Fantasy Island Toys, talk about their plans for the busiest shopping season of the year.

With import charges looming, Wesley Rule, owner of Knoxville Fine Violins, is considering alternatives to Chinese-made instruments.

Eliana Marianes of Atlanta has 12 jobs, all related to acting. The creative life “brings out the best in me as a person and as an artist.”

Hannah Burnisky, owner of Cold Mountain Art Collective, talks about how the hurricane destroyed her business and how she plans to rebuild.

Keriann Otaño felt isolation and economic insecurity as a singer, but an opera house official did her a good turn.

Le-An Than, co-owner of Crane Games in Aurora, Colorado, says business has been “thriving” since they opened in this summer.