Candace Monaghan is the founder of the Beaver Dam Farm Sunflower Festival, an annual event at her family’s farm in Botetourt County, Virginia.

Monica Leo, managing director and lead puppeteer at the Eulenspiegel Puppet Theater Company in West Liberty, Iowa, talks about her craft and how she’s navigating a cloudy economy for the arts.

“Business has been better than I ever expected,” said Joy Schmidt, owner of Moxie Salon and Spa in Yulee, FL.

As a college counselor in Houston, Texas, Khadyajah Jenkins witnesses students’ lack of access to books first-hand.

For Nadiah Porter, dirty bathrooms aren’t an obstacle — they’re an inspiration.

The pandemic slowed down business. Now with tariffs, Kathryn Lundeen, owner of Lundeen’s Gifts in Culver City, California, feels even more uncertain about the future of her business.

"There's so many amazing florists in New Orleans. If we're the first florist that puts a clause in our contract about raising prices due to tariffs, we might not get the business," says Jacqui Roche, co-owner of Cry Baby Floral.

For Tasman Alexander, life on the trail is the adventure he’s always working toward.

One of the industries that President Trump claims tariffs will positively impact is cattle and beef. This Oklahoma cattle rancher says the market is currently the best he’s seen it, but doesn’t know how long it will last.

“As materials’ cost balloon the way they have these past couple of weeks … I can’t continue to sell them at the prices that I was before,” said Isabel Dennis at KIMA Jewelry.