Joy Schmidt is the owner of Moxie Salon and Spa in Yulee, Florida. After 30 years as a cosmetologist, Schmidt opened her salon in 2024.

“I had a stylist say to me one day, how come you don't own your own hair salon? And I said, you know what, you're right. How come I don't?”

Schmidt hopes to one day pass down the business to her three daughters, who all work as cosmetologists.

To hear the rest of Schmidt’s story click the audio player above.