Businesses across the country are experimenting with artificial intelligence and how it can help them grow. This Idaho home builder is using it to “to things a differently” when it comes to real estate.
It’s part of the reason CBH Homes has embraced artificial intelligence in the first place. To do things differently.
For Conger, it’s not about AI slop. She says the company can now answer calls 24/7, track data faster, and instead of answering emails, employees spend time thinking long-term.
“Culture and people are our number one priority,” Conger said. “We don’t look at it as ‘oh we are going to lose person now.’ No, we’re like, ‘well they’re freed up to do this, this and this.’”
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