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Doug Tribou

Latest Stories (4)

The old-school basketball shoes that stepped up endorsement deals

Dec 27, 2013
Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.

Athletes catch fire, or get burned, on social media

Dec 27, 2013
When an athlete’s profile rises, so does the potential for social media miscues.

For some businesses, words can't express what they do

Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.

NFL is back, but with replacement refs

Sep 5, 2012
The NFL season kicks off when the New York Giants host the Dallas Cowboys, but regular referees won't be there because of a contract dispute. We check out the financial lives of the men who wear black and white to make some green.