The Cosmic Crisp — a new apple set to debut in grocery stores after this fall’s harvest — will be the largest launch of a produce item in American history. It’s highly anticipated for central Washington apple growers, who are facing hard times in the industry.
Brooke Jarvis reported on the apple’s launch for the August issue of the California Sunday Magazine. She spoke with Marketplace Morning Report host David Brancaccio about what the Cosmic Crisp means for the apple industry.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.