Grumpy Cat built an empire on memes. That’s getting harder to do
Share Now on:
With the help of her owners, Grumpy Cat straddled the line between meme and “influencer,” securing licensing deals, royalties and an admiring audience of millions. In recent years, more and more advertising strategies have tried to harness the power of memes to build brand awareness. The downside? A meme that could easily stand out a few years ago might not get traction so easily now.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.