From today, the Atlanta-based carrier is offering free Wi-Fi on 55 domestic flights; it’s a trial to see how passengers use it and whether Delta’s service can support the demand.
“Individuals, when they’re flying, want to do the same sort of thing that they’re doing when they’re at Starbucks,” said Robert Cole, analyst with travel research company, Phocuswright.
He thinks this is something that will differentiate Delta among other carriers. Right now, only Jet Blue offers free Wi-Fi on its flights.
Delta might be able to charge a bit more for flights if Wi-Fi is part of the package, according to Gary Leff, who writes the travel blog, View from the Wing.
“You can make more money by bundling, the same way that cable companies bundle channels together instead of selling each one separately.”
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.
make public service
Thank you for doing your part!