Amazon hopes to grow in India with a Hindi website

Jed Kim Sep 5, 2018
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An Indian security guard walks inside Amazon's largest Fulfillment Centre (FC) in India, on the outskirts of Hyderabad on September 7, 2017. NOAH SEELAM/AFP/Getty Images

Amazon hopes to grow in India with a Hindi website

Jed Kim Sep 5, 2018
An Indian security guard walks inside Amazon's largest Fulfillment Centre (FC) in India, on the outskirts of Hyderabad on September 7, 2017. NOAH SEELAM/AFP/Getty Images
HTML EMBED:
COPY

On Tuesday, Amazon became the second U.S. company, after Apple, to reach $1 trillion in market value. But the company also made another big move in a market halfway around the world: India. Amazon is now offering its website and app in Hindi for Indian consumers, in addition to English. While just about 10 percent of Indians speak English, most of e-commerce in the country is conducted in it. Amazon hopes the move will help it reach new customers in India’s largely untapped market of 1.3 billion people. 

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