Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Corner Office from Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Final Note

Millennials understand GIFs, but not fabric softener

Kai Ryssdal Dec 16, 2016
Share Now on:
HTML EMBED:
COPY
NASA

Branding for millennials is no easy task — you have to think carefully about what products they like, what they don’t like, and what they simply don’t understand.

According to a report in the Wall Street Journal today, consumer products giant Procter and Gamble is launching a new ad campaign aimed at getting millennials to use fabric softener. Downy, the company’s most recognizable softener brand, saw a 26 percent decline in sales over the last eight years.

While some executives in the fabric conditioning business attribute the slump to a growing sense of eco-consciousness — a desire to buy less chemical products — Procter and Gamble says it’s also because millennials don’t know what the product is used for.

Me neither, come to think of it.

But then there’s NASA, who clearly have a far better grasp on what newer generations need. In a press release, the space agency said it will break into the social media sphere and start sharing some of its most memorable moments via Giphy and a Pinterest account. 

Also, I’m told that it’s pronounced “Jif”

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.