Final Note

Millennials understand GIFs, but not fabric softener

Kai Ryssdal Dec 16, 2016
HTML EMBED:
COPY
NASA
Final Note

Millennials understand GIFs, but not fabric softener

Kai Ryssdal Dec 16, 2016
NASA
HTML EMBED:
COPY

Branding for millennials is no easy task — you have to think carefully about what products they like, what they don’t like, and what they simply don’t understand.

According to a report in the Wall Street Journal today, consumer products giant Procter and Gamble is launching a new ad campaign aimed at getting millennials to use fabric softener. Downy, the company’s most recognizable softener brand, saw a 26 percent decline in sales over the last eight years.

While some executives in the fabric conditioning business attribute the slump to a growing sense of eco-consciousness — a desire to buy less chemical products — Procter and Gamble says it’s also because millennials don’t know what the product is used for.

Me neither, come to think of it.

But then there’s NASA, who clearly have a far better grasp on what newer generations need. In a press release, the space agency said it will break into the social media sphere and start sharing some of its most memorable moments via Giphy and a Pinterest account. 

Also, I’m told that it’s pronounced “Jif”

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.  

Need some Econ 101?

Our new Marketplace Crash Course is here to help. Sign-up for free, learn at your own pace.