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Marketplace Tech
Final Note

Ok Go and Morton Salt made a music video that could save Thanksgiving

Molly Wood Nov 23, 2016
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The rock band OK Go teamed up with Morton Salt to create a music video with a purpose.
Robyn Beck/Getty Images

Ok Go is about to save Thanksgiving for you.

That’s the band that does the amazingly choreographed music videos — like the one on treadmills, and the one in zero gravity.

They’ve just released a new music video for a brand new song called “The One Moment.”

All the elements in that music video — exploding guitars, water balloons, paint everywhere — every bit of action took a mere four seconds in real time. The entire sequence, however, is slowed down to a four-minute video.

The music video is actually a brand collaboration with Morton Salt and its #WalkHerWalk” campaign. It has a nice message, but it’s not going to save Thanksgiving.

What’s going to save Thanksgiving is you sitting down with your family and watching every Ok Go video, plus the making-of videos.

You’ll bond! I’m convinced of it. You’re welcome.

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