Marketplace has a new podcast for kids, "Million Bazillion!" EPISODE OUT NOW

Networks want to win election night

Oct 31, 2016
HTML EMBED:
COPY
A television cameraman tests his equipment prior to showtime at the University of Las Vegas, Nevada, where the final 2016 presidential debate took place. PAUL J. RICHARDS/AFP/Getty Images

Networks want to win election night

Oct 31, 2016
A television cameraman tests his equipment prior to showtime at the University of Las Vegas, Nevada, where the final 2016 presidential debate took place. PAUL J. RICHARDS/AFP/Getty Images
HTML EMBED:
COPY

Hillary and Donald aren’t the only ones who will win or lose on election night. Election night coverage is a viewer bonanza for TV networks, and they’ll be competing for those viewers. The ads may be paid for come election night (and they will command a premium price), but the winner gets new eyeballs that may stick around in the future. The winner also gets to brag and argue they’re more valuable to advertisers the next time around.  How does a network win the election night?  Fancy graphics, compelling personalities, and …by being first with the results. That’s a dangerous game to play.

Click the above audio player to hear the full story.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.