Hillary and Donald aren’t the only ones who will win or lose on election night. Election night coverage is a viewer bonanza for TV networks, and they’ll be competing for those viewers. The ads may be paid for come election night (and they will command a premium price), but the winner gets new eyeballs that may stick around in the future. The winner also gets to brag and argue they’re more valuable to advertisers the next time around. How does a network win the election night? Fancy graphics, compelling personalities, and …by being first with the results. That’s a dangerous game to play.
Click the above audio player to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.