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Why would a big bank help startups win its customers?

A Bee salesperson signs up a new customer in Harlem Mark Garrison / Marketplace

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Low-income Americans can sometimes feel invisible to startups and big banks, many of which focus on wealthier customers. Changing that is the focus of Financial Solutions Lab, an unusual joint project of JPMorgan Chase and the Center for Financial Services Innovation, a nonprofit. The bank has committed $30 million over five years, including support for startups trying to address challenges faced by low and moderate income Americans.

Use the audio player to hear the story, including Bee, one of the startups in the program.

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