Whether it's at weddings, festivals or religious ceremonies, gold is extremely popular in India. It's thought that about 20,000 tons are stashed away in homes, businesses and temple vaults. Now the government is offering incentives to get some of that gold back into the economy.
Click the above audio player to hear the full report from the BBC's Shilpa Kannan.
“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VABEFORE YOU GO