Ever wonder why you bought that ugly sweater?

Molly Wood, Mukta Mohan, and Bridget Bodnar Nov 24, 2015
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Stores and malls make a conscious effort to create an aesthetic that draws in customers. John Macdougall/Getty Images

Ever wonder why you bought that ugly sweater?

Molly Wood, Mukta Mohan, and Bridget Bodnar Nov 24, 2015
Stores and malls make a conscious effort to create an aesthetic that draws in customers. John Macdougall/Getty Images
HTML EMBED:
COPY

Ever wonder why you bought that ugly sweater? It turns out there’s a science to making sales, and it’s called “retail atmospherics.” The scent, lighting, wall color, layout, and music of a store all have a significant influence on how customers feel and how much they spend. Some of it is even a little counterintuitive like wanting to buy more from a snooty salesperson. Eleanor Smith wrote about it for The Atlantic.  

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