Blue Apron wants to change the way you cook dinner
Share Now on:
Blue Apron, the New York-based subscription service that delivers weekly pre-portioned ingredients and recipes to homes nationwide, ships millions of meals to its customers per month. In fact, food start-ups have become an inspiration for entrepreneurs everywhere and a magnet for venture-capitalist dollars.
But it wasn’t always this way. Remember Webvan?
“One of the mistakes of the internet bubble was to build businesses that tried to be all things to all people,” says Matt Salzberg, CEO of Blue Apron. “And we’ve built our business to be the exact opposite of that.”
Blue Apron says its focus is to deliver farm-fresh, high-quality food and to help prevent food waste by pre-portioning its ingredients. Salzberg says he would like to change the way Americans consume meals by shaking up the way the ingredients, specifically used to make dinner, are bought and sold.
“It costs 60 percent more money on average to recreate our recipes by going to a grocery store, and on top of that, about 30 percent of the ingredients we deliver wouldn’t even be available at a given grocery store,” Salzberg says.
To see what was in Kai’s Blue Apron box, click here.
Click the above media player to hear the whole interview.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.