In a fashion world trend known as “athleisure,” clothes that can work at the gym…can also make a fashion statement.
“Leggings and tank tops and sneakers are sort of taking over the style masses,” says Wall Street Journal reporter Elizabeth Holmes. “But you don’t actually have to work out in them. For a lot of people this is just sort of their everyday casual look.”
Popular brands such as Lululemon started making yoga pants outside-of-yoga-class stylish, and high-fashion brands put sneakers and sweatshirts on the runway.
“Suddenly all these different parts of the fashion food chain are participating in the same trend,” Holmes says. “So that’s sort of why we see this ‘peak athleisure’ moment.”
Now this moment has become a big business — Bergdorf sells some leggings for more than $400.
“Women are justifying this purchase by saying ‘Hey, this is not just something I’m going to sweat in, but it’s something I’m going to brunch in.’” Holmes says.
And it isn’t just luxury brands; athletic brands like Under Armour and Adidas are capitalizing on athleisure.
“Every apparel brand out there sees a piece of this pie,” Holmes says. “So if you’re a performance-based company like Nike you can infuse a little more fashion and suddenly attract a broader customer base. Or if you’re a fashion brand, you think ‘Hey, I can make something in spandex!’”
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.