Listen To The Story

Pinterest, the social media site where people build collections, said this weekit will start taking paid ads for the first time. They're called "Promoted Pins," and look a lot like the other content on the site.

With millions of users, will this be Pinterest's golden ticket? For a company valued at nearly $4 billion, but still not making money, selling ads is a smart move, says Noah Abelson, CEO of Shareroot, which works with brands to promote themselves on Pinterest.

"You express yourself through what you're interested in," Abelson says.

And because Pinterest is about interests, he says, "It's very, very easy for a brand to be a part of that conversation."

General Mills, Target, and Banana Republic are among the companies buying promoted pins. The price could be more than $1 million, depending on how many people the ads reach. Pinterest has tens of millions of users.

"So if you're a cosmetics company or a fashion company, it could be very, very effective to advertise on Pinterest," says Karsten Weide an analyst with IDC. On the other hand, he says Pinterest has a limited audience: mostly younger women, with kids.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.