If you download a coupon for Yoplait or for any of General Mills food products, you can still sue the company.
This is a big win for consumers says Imre Szalai, a professor at Loyola University New Orleans College of Law.
"If you arbitrate you have very little discovery rights, so you can’t demand documents from the opposing party. And so it’s harder for a consumers to win in arbitration.
Big food companies say they’re being hit by growing number of class-action lawsuits and arbitration is more efficient than litigation, said Jim Angel, a professor at Georgetown’s McDonough School of Business. He said it’ll be interesting to see whether consumers will tolerate this strategy.
"You know slipping this into the fine print, just erodes the trust you have in a food company," Angel said.
And it can cause a social media black eye all the more likely.