❗Help close the gap: We still need to raise $40,000 by the end of March. Donate now

Tapping into the baby boomer market

Mark Garrison Sep 20, 2013
HTML EMBED:
COPY

Tapping into the baby boomer market

Mark Garrison Sep 20, 2013
HTML EMBED:
COPY

Global spending power among those over 60 is set to hit $15 trillion by the end of this decade. But companies are having trouble figuring out how to market to the baby boomers. 

Matthew Boyle, reporter for Bloomberg, says seniors are aging, but they don’t like to be treated as old and shoved to the side. 

“Corporate America, by and large, has spent so long marketing to soccer moms or to the millennials. They really don’t have a good handle as to the unmet, unarticulated needs of this group,” he says. 

Matthew Boyle, Bloomberg reporter, joins Marketplace Morning Report host Mark Garrison to discuss. 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.