Google's message about Google Reader shutting down.
Google's message about Google Reader shutting down. - 
Listen To The Story

Seriously, how am I going to do my job? Every morning I turn on my iPad and open Google Reader. And on one page, I can get stories from dozens of newspapers and blogs and that’s how I find stories, including this one.

And if I want to add another newspapers to my Reader, I just plug in the RSS feed. But when Google takes it away in July?

Joe Hall is an amateur coder and he says: chill out.

“RSS is not dying, RSS is not going anywhere,” Hall said. He says think of Google Reader as a mailbox and RSS as the postal service, or a way to deliver content. So Google takes your mailbox.

“That doesn’t stop the post office, the post office is still going to deliver mail,” Hall said. He adds get another mailbox or another reader, there are plenty of them.

But funny he should mention the post office, which is also trouble. Google says its shutting down its Reader because fewer people are using it, said Whit Andrews, an analyst at Gartner.

“That’s not necessarily a surprise, it’s not something where loads of kids say, boy I can’t wait to get to my RSS feed,” Andrews said. Instead, they’re turning to Twitter and Facebook for news.

Google is a known for experimenting with loads of products from self-driving cars to the world’s biggest digital library. Andrews says since Google’s co-founder Larry Page took over as CEO in 2011, “it’s been pretty clear that he’s trying to streamline the company.”

So far, Page has killed about 70 Google projects. But one man’s cast-off is another man’s gold. Since the news broke of the Reader’s imminent death, competitors like Feedly and Flipboard have been stepping up.

And the tech thinking is that the Reader’s end might be the beginning of something better.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.