The Wall Street Journal and other media are reporting that the people who brought you the iPhone are working on an iWristwatch. While wearable electronics seem to be the next must-have gadget, it’s not clear whether Apple wants to jump into a market that is in its infancy.
“The expectation is that if Apple is going to do it, they are going to go above and beyond, they are going to make it amazing in some way that it was previously not amazing,” says Molly Wood, executive editor at CNET. “Honestly, the biggest step they could take in that direction would be to make a smart watch that is, in fact, attractive.”
Though Wood is skeptical that Apple will put out a new product in this area any time soon, she says that smart watch makers, such as Pebble and Martian, are likely nervous about what an Apple iWatch would mean for the market.
So what would a smart watch do? Developers are working on devices that alert the wearer of incoming phone calls, make outgoing calls, and sync up with smartphones.
“I think wearables have a lot of potential, but I think the watch is actually still limited because of the screen size, and you don’t want it to light up in the movies. People buy watches for style, not necessarily all these functions” says Wood.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.