Who needs a QR code when your phone can just recognize whatever you point it at?

Jeff Horwich Feb 10, 2012

Zurich-based company has developed tech that basically turns anything into its own QR code. See a newspaper article you want to learn more about? Just point your phone at it. Publishers embed essentially invisible codes in their actual content to make it happen. Cool.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.