Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Brexit déjà vu

Oct 21, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Tech
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Corner Office from Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Codebreaker

“Bad Google,” says Google

Marc Sanchez Jan 4, 2012
Share Now on:

Google has a set of webmaster guidelines that help web designers figure out how to optimize search results and make sure people don’t try to trick the search engine into a better page ranking than a site might deserve. It’s kind of a code of ethics, if you will, and if sites break this code, they are penalized with lower page rankings. The funny thing is that when Google hired an ad agency to promote a video for the Chrome browser, Google violated its own policy.

The agency hired bloggers to promote the Chrome video, which is all fine and good, but a handful of them decided to include links to the browser’s download page in their posts. That’s a no-no when “nofollow” text isn’t included in the link. Essentially, if someone clicked on the link, Google Chrome would get another page view and boost its own page rankings, thus getting two for the price of one. When “nofollow” text is included, the second click doesn’t register a page view.

Are you still with me? Okay, here’s the rub: according to a statement from Google to Search Engine Land, Google has decided to “demote www.google.com/chrome and lower the site’s PageRank for a period of at least 60 days.” So if you search for “browser” on Google, a link to Chrome doesn’t pop up as the number two most searched for browser as it did a couple days ago.

 

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

Check Your Balance ™️
Check Your Balance ™️
Personal finance from Marketplace. Where the economy, your personal life and money meet.

Thank you to all the donors who made our fall drive a success!

It’s Investors like you that keep Marketplace going strong!