With only one more shopping day until Christmas, today is set to be one of the busiest shopping days of the year. But if you feel that you’re overspending while you’re out frantically looking for gifts, that constant holiday music — you know, Mariah Carey’s “All I Want For Christmas Is You” or Brenda Lee’s “Rockin’ Around The Christmas Tree” or any of the other seasonal songs retail stores blast through their speakers — might be partly to blame.
Research into consumer behavior suggests that people buy more when music is being played than when they’re shopping in silence.
Stories You Might Like
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?
