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Apple bumps Google, Facebook to top 100 Most Valuable Global Brands list

Katharine Crnko May 9, 2011

Millward Brown’s 2011 Top 100 Chart. Click to enlarge.

Tech giant Apple overtook mega search engine Google and social media site Facebook to become the world’s most valuable brand, WWP’s Millward Brown said in its annual BrandZ report today.

According to the report, Apple’s brand value climbed 84 percent from 2010 to just over $153 billion. Google’s brand lost 2 percent to end at $111.5 billion — ending a four-year run at the top of the rankings. International Business Machines Corp. (IMB) climbed 17 percent to end in the No. 3 position, just ahead of McDonald’s Corp., who posted 23 percent climb in value.

McDonald’s took the number one spot among its fast food competitors, with growth due to the company “enhancing its menu, upgrading restaurants, alongside emphasizing increased convenience and value, part of what it calls a ‘Plan to Win,'” says Warc.com.

Apple’s success can be attributed to a recent run in new gadgets. New versions of the iPhone and iMac as well as the introduction of the iPad and now the iPad 2 helped Apple almost double sales and profit in the latest quarter.

Facebook Inc., which operates the world’s largest social networking site posted the fastest climb in brand value — 246 percent. This is Facebook’s first year on the list. But the huge boom in growth only landed the company at No. 35, valued at $19.1 billion, according to the report. Google’s Chinese rival — Baidu Inc. — posted the second-fasted climb at 141 percent to land as the No. 29 brand at $22.6 billion.

Here are some other quick facts from the list

  • Twelve of the Top 100 brands were from China. Leading the Chinese brands were China Mobile Ltd., at No. 9 and Industrial & Commercial Bank of China Ltd. at No. 11.
  • Amazon.com Inc. (No. 14) overtook Wal-Mart Stores Inc. (No. 15) to become the most-valuable retail brand.
  • Bank of America is the biggest loser on the list — showing a -43 percent growth to end at just over $9.4 billion. Nintendo and and global bank Santander both posted -37 percent growth.
  • In the world of cars — Toyota came in first at No. 27, with a 11 percent change since 2010 to end with a brand value of just over $24 billion.
  • On the oil and gasoline side of the list, ExxonMobil was the only company to show any growth — up 10 percent to end at No. 41 and a brand value of nearly $17 billion. BP (No. 64) showed a -27 percent change, and PetroChina (No. 78) showed a -19 percent change. Shell ended at No. 51 with a 0 percent change.
  • In the world of luxury Bands, Hermes showed the most value change at 41 percent to end at No. 71. But Louis Vuitton topped the list at No. 26 with a 23 percent growth.
  • Nike topped the growth in apparel — posting a 10 percent growth from 2010, and landing at No. 57.
  • Budweiser topped the beer charts to land at No. 45.

You can view the full report, and view the Top 100 rankings on the BrandZ website.

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