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Steve Henn Oct 20, 2010

It’s another day in Apple’s iUniverse. And Steve Jobs just unveiled the Mac Book Air. It’s lighter, longer-lasting and more fun at parties. According to Apple’s hype machine, it’s the six-million dollar man of laptops. And it’s Steve Job’s answer to the question: “What would happen if a MacBook and an iPad hooked up?”

Apple’s also releasing a spate of updates to popular Mac software like iLife, iPhoto, iMovie. FaceTime is coming to the Mac – **and **Apple is launching a new app store for Macs in 90 days. Oh, and I almost forgot, Apple execs unveiled a new operating system called Lion. They’ve been busy in Cupertino.

But don’t fret, Jobs still took time at the top of this press conference to crow. After all, what would an Apple event be without a bit of bragging and talking smack. Here’s a quick sample: Apple stores have more visitors than Disney. (75 million last quarter.) Mac sales are up 27 percent. (PC sales are up just 11 percent.) Apple rules.

The company is also tweaking its consumer oriented, sound-editing software iGarageBand. No just kidding, it’s still called Garageband. But now it helps tone-deaf, three-cord, rock bands sync their tracks. So their homemade demos will sound like they have some collective sense of rhythm. Thank God.

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