News In Brief

Gap’s design blunder and what to do with all those leftover vuvuzelas

Kai Ryssdal Oct 12, 2010

Out with the new, in with the old. Gap does about face on logo redesign.

These final notes today. Gap has dumped it’s new logo. In other news, did anybody out there know Gap had a new logo? Apparently, the clothing chain swapped it out for a new one, online, a week ago without telling anybody.

As happens in this Internet age, though, somebody saw it, customers complained, the company caved… You know how it goes. Can’t say as I blame ’em. That new one was uuuuuuuuugly.

Also, vuvuzelas. What to do with the bajillions of noisemakers that provided the soundtrack for the World Cup in South Africa this summer. An ad agency down there’s running a contest. Come up with alternate uses, win $1,500. Send us your suggestions, we’ll pass ’em along. Letters@marketplace.org.

If your idea is a candlestick holder, a watering can, or a light-fixture — don’t bother. They’re already taken.

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