$1000 iPhone app is selling well

John Moe Jun 22, 2010

BarMax is an app specifically designed to prepare you to take the California bar exam. It’s a massive piece of software (probably because bar exams are pretty massive too) and it’s priced massively as well, a thousand bucks. But that’s still a bargain compared with how expensive bar exam prep materials usually are. The company that makes BarMax says it’s selling well, they’re profitable, and they’re rolling out a New York version soon. The popular wisdom has always been that apps need to be cheap and need to become profitable by number of sales. Perhaps not so. It kind of proves the web content maxim too that people will pay for dedicated information more than general.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.