Microsoft pulls risquÃ© Kin ad
Microsoft was a little too exuberant in its attempt to relate to youth culture when it debuted its new ad for the Kin social networking mobile phone. The ad features a group of hipsters invading a house party with youthful antics and the device, with one male party-goer using the phone to photograph his bare chest and send the picture to a female friend. Consumer Reports didn’t like that; they called the ad “downright creepy,” a criticism which Microsoft took very seriously by instantly pulling the video. The response was the company’s way to stay vigilant against teen “sexting,” which affects 1 out of every 6 teens according to a study by the Pew Research Center.
Kin’s latest ad campaign is a lot more benign; Microsoft is now following the adventures of Rosa, a young girl with 824 friends on her social network, as she goes to meet them all in person and find out who her real “friends” are (if you want to talk “downright creepy,” check out some of the guys she has lingering in her network . . . ).
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.