News In Brief

Happy 80th birthday, Twinkie!

Melissa Kaplan Apr 9, 2010

If you need a good excuse to indulge today (beyond the fact that it’s the weekend), maybe you’ll want to celebrate the 80th birthday of the Twinkie. Hostess’s signature cake was born in Schiller Park, Ill. in 1930, when baker James Dewar was looking for something inexpensive to serve his customers during the Depression. The original dessert was filled with banana cream, but a rationing of bananas during World War II forced him to change the cream filling to vanilla — which remains one of the Twinkie’s key ingredients.

They don’t look a day over 79!

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.