News In Brief

Happy 80th birthday, Twinkie!

Melissa Kaplan Apr 9, 2010

If you need a good excuse to indulge today (beyond the fact that it’s the weekend), maybe you’ll want to celebrate the 80th birthday of the Twinkie. Hostess’s signature cake was born in Schiller Park, Ill. in 1930, when baker James Dewar was looking for something inexpensive to serve his customers during the Depression. The original dessert was filled with banana cream, but a rationing of bananas during World War II forced him to change the cream filling to vanilla — which remains one of the Twinkie’s key ingredients.

They don’t look a day over 79!

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.