Help us end the fiscal year strong. Donate by June 30. Give Now

Finally pushed her over the borderline

Alisa Roth Oct 11, 2007

TEXT OF STORY

Lisa Napoli: Who needs the old-fashioned music biz? Not Madonna. Reports this morning that the Material Girl is about to sign a big, fat, juicy contract — but not with a record label. Alisa Roth says it just may be the recording contract of the future.


Alisa Roth: Madonna has a message for her longtime record label, Warners Brothers Records:

Madonna: I don’t want to be your prisoner, so baby, won’t you set me free?

The single-monikered superstar is reportedly planning to sign a hundred-million dollar plus contract with concert promoter Live Nation. The deal would give the company three albums, and exclusive rights to promote concerts and market merchandise.

Steve Gordon is a music industry attorney. He says the deal is another dance step in the demise of the music industry as it once was.

Steve Gordon: It’s more than a matter of contracts. It may show that an artist no longer needs a record company.

He said record companies traditionally offered artists distribution and marketing.

The deal certainly seems like a winner for Live Nation. Madonna turns 50 next year, and shows no signs of slowing down.

Madonna: And you can dance.

Her tour last year was the highest-grossing tour by a female artist ever.

In New York, I’m Alisa Roth for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.