Finally pushed her over the borderline

Alisa Roth Oct 11, 2007

TEXT OF STORY

Lisa Napoli: Who needs the old-fashioned music biz? Not Madonna. Reports this morning that the Material Girl is about to sign a big, fat, juicy contract — but not with a record label. Alisa Roth says it just may be the recording contract of the future.


Alisa Roth: Madonna has a message for her longtime record label, Warners Brothers Records:

Madonna: I don’t want to be your prisoner, so baby, won’t you set me free?

The single-monikered superstar is reportedly planning to sign a hundred-million dollar plus contract with concert promoter Live Nation. The deal would give the company three albums, and exclusive rights to promote concerts and market merchandise.

Steve Gordon is a music industry attorney. He says the deal is another dance step in the demise of the music industry as it once was.

Steve Gordon: It’s more than a matter of contracts. It may show that an artist no longer needs a record company.

He said record companies traditionally offered artists distribution and marketing.

The deal certainly seems like a winner for Live Nation. Madonna turns 50 next year, and shows no signs of slowing down.

Madonna: And you can dance.

Her tour last year was the highest-grossing tour by a female artist ever.

In New York, I’m Alisa Roth for Marketplace.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.