TEXT OF STORY
SCOTT JAGOW: It’s Friday the 13th. So maybe it’s time to start thinking about Halloween. You know who just loves Halloween? Hollywood. Rachel Dornhelm reports.
RACHEL DORNHELM: Forget boo! Yar is the Halloween cry this fall thanks to Disney’s Pirates of the Caribbean.
Other top costumes also owe a nod to Hollywood. The season’s most popular outfits come from Superman, Curious George and V for Vendetta.
Mark Workman is with the entertainment marketing firm FirstFireworks. He says Halloween is a big deal because of the merchandising revenue.
MARK WORKMAN: But secondly it’s a big deal especially when you look at summer movies because the costumes are a big indicator, kind of helping the DVD sales.
Costume sales are expected to hit $1.8 billion this Halloween.
Workman adds a costumed holiday is the perfect fit for Hollywood, an industry that makes its money bringing viewers into fantasy worlds.
I’m Rachel Dornhelm for Marketplace.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.