Who needs a QR code when your phone can just recognize whatever you point it at?

Zurich-based company has developed tech that basically turns anything into its own QR code. See a newspaper article you want to learn more about? Just point your phone at it. Publishers embed essentially invisible codes in their actual content to make it happen. Cool.

About the author

Jeff Horwich is the interim host of Marketplace Morning Report and a sometime-Marketplace reporter.

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